001 / Index

I build products from scratch in fields where I start as an outsider.

That has been the pattern for ten years — iGaming, gaming, AdTech, EdTech, and now child behavioral health. The pattern was not the plan. Ambiguity is just where I work best.

002 / Currently

CPO at an AdTech and iGaming portfolio in Tel Aviv, leading a 25-person org across product, engineering, growth, and data. We run a proprietary programmatic DSP, iGaming and sports-betting apps, and a handful of mobile gaming titles.

Co-founder of GameAnalyze, a Netherlands-based platform that uses play-based data to surface behavioral insights for clinicians and families. Partnered with Leiden University and the University of Twente, backed by the Rabo Impact Fund, nominated for Innovation of The Hague 2025.

003 / Selected Work
2023
Building a programmatic DSP from zero
Vertical, ML-first architecture. Eight-figure cost reduction.
AdTech
2024 →
GameAnalyze: clinical enabler, not disruptor
Play-based behavioral data for GPs and families. 350+ children in research.
Health-tech
2022 →
Scaling a product org from 0 to 25
Hiring, OKRs, and the experimentation framework that tripled test velocity.
Gaming & iGaming
2020 – 22
Adaptive learning at DAR
Gamified learning and parent-facing analytics. Session length up 30%.
EdTech
004 / Writing
Why parental shame is the bottleneck, not the data
A working theory after a year of building in early childhood behavioral health.
Clinical enabler, not disruptor — a positioning note
A positioning choice that took six months to make, and that I am now glad we made.
What ten years across five industries taught me about ambiguity
A note on careers that do not look like careers.